Ed Wilde

This is a very good example of a good idea being used as a little cheap viral marketing. The Tate has a small subsection on their site which allows you to make your very own collection of works, write the captions and print them as a pdf. Now this could be a pretty neat and forward thinking idea, especially in the whole web2.0 sceme of things. To allow the visitors to the site to explore the vast collection of the Tate, create their own selection of works and display them online; "come and see the Ed Wilde collection" they'll say...heck, if a collection is getting so much traffic, it could even be shown physically. I can see comments, tags, groups and all sorts of wannabe curators presenting themselves...not to mention the vast scope for comedy collections with humorous captions. But no...this is just a pretty form which allows you to create a custom pdf file with a choice of about 50 images and some text...opportunity missed? or perfect viral for the website?